My work is all about improving health and health care through knowledge. It spans medical publishing to community health, taking in technology and innovation, and is influenced by growing up in a working-class community. I share insights from all of the above through public speaking.

Making the ROI case for community work

A few weeks back, I presented to a hospital CEO and his colleagues charged with population health. The hospital was in rural America, and one of their issues was opioid over-use. Aside from the over-prescribing that’s patently going on across the country, they know they have few levers with which to influence the over-use, their role being to mop up the effects - well, some of the effects - through their emergency room. 

Somewhat hesitatingly, I suggested that the over-use was fuelled by a lack of hope, which was fuelled by a lack of a sense of control being experienced across many parts of the country. I wasn’t sure about this assertion - mainly because I wasn’t sure how they’d take an outsider telling them what they instinctively knew - but it went down well enough. They agreed. And they realised that somehow - and they were not sure how - they needed to think about the agency of their community in their attempts to think about their health. 

The impact of the US’ opiod epidemic has just been costed. It’s been costed before but the figures have been revised and, for 2015, the impact was US$504bn

Yes, you read that right. Half a trillion dollars. About a sixth of the size of the health care industry in the US.  

Distressing, though this is, it gives me hope. It gives me hope that we now have a figure that we can seek to impact, to reduce. Essentially it means we can start talking about the return on investment that’s achievable through community-focussed interventions. And if we can start talking about returns, we can start talking about investment.  

In parallel, there’s recently been a study - with a book following soon - claiming that some of the reduction in crime in the US comes down to the role of community-focussed nonprofits. What’s interesting about the study is that it’s putting forward an idea that’s somehow been ignored in the US thus far (at least in the formal discourse about crime prevention), which is that communities can self-organise to self-police. 

The economic size of the opiod problem, combined with a renewed appreciation of the influence of community-focused nonprofits, is surely an argument for the role of community self-organising to be part of the solution for the opiod crisis. 

Now, I realise there are lots and lots of assumptions in that assertion. The first that comes to mind is that, although communities did well - according to the new research - with crime, that doesn’t mean they’ll have the same success with opiod over-use. Second, although we seem to know that community-based organisations had an impact on crime rates the correlation doesn’t mean we understand the ‘how’. And, third, there is always the thorny issue of rendering all of these issues down to economic value, totally missing the broader value that’s being created.   

All true.

But, for me, these are just the issues that we need to work out as we adjust our behaviour in recognition that ploughing more money into health care is not going to have much of an impact on the environment- and lifestyle-related health of people and communities. 

I reckon community-focussed need to more aggressively play the economics card. They need to find a health economist and get them to build a model that illustrates their potential value, and hence the rationale for significant investment. We all know it’s hocus pocus, but that hasn’t stopped the health care industry making the case for investment so vigorously that it has starved other sectors - the very sectors that do, in fact, impact health. 

Oh, and it’s worth noting that in the UK the picture is not dissimilar, although largely around anti depressants, as alluded to in this recent article in The Financial Times.  

  

Pritpal S Tamber

I’m the CEO & Co-Founder of Bridging Health & Community (BH&C) and the Founder of the Creating Health Collaborative. Before all this, I was the Physician Editor of TEDMED, Medical Director of Map of Medicine, Editorial Director for Medicine at BioMed Central, the company that pioneered open access publishing, and an editor at the BMJ. I have an MBChB (a UK equivalent to an MD) from the University of Birmingham, UK. This is my personal blog. If you're interested in BH&C or the Collaborative, check out the BH&C website, including the updates, which you can receive by email. My speaking agent in the US is Executive Speakers Bureau; elsewhere I'm represented by London Speaker Bureau.

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As ever, a totally unrelated photo, this time of a bird of prey in St Ives, Cornwall, hovering in surveillance; moments later, it dove down and nabbed a mouse for dinner (I wrote this post on the way back from St Ives) 

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